Think Inside the Box – Loving Joy’s Online Special Bondage Gear Gets A Fully Branded, Loving Joy Upgrade

After runaway success with a plain-packaged, unbranded soft bondage line, Loving Joy is now making it available in boxes so every customer can enjoy it.

Loving Joy is having a bit of a bondage gear revolution of sorts for the last couple of years, with the release of their highly regarded silicone Bound to Please, brown nubuck leather Bound and black nubuck leather Bound Noir ranges, the adult toy manufacturer is now catering to a wide range of BDSM players. To compliment these high-quality collections and aid online retailers in providing an affordable selection, at the beginning of this year Loving Joy released four unbranded bondage items. Packed in plain, see-through plastic bags, the company’s customers could purchase good quality beginners’ bondage equipment at absolute rock bottom prices, so their less experienced consumers could try products like hog ties, under the mattress restraint systems or door jamb cuffs without making a bigger financial investment. Now, these beginner-friendly items will be brought under the Loving Joy umbrella and added to the brand’s bread-and-butter line-up.

Bondage is definitely not niche anymore – said Sebastian Gonzalez, Loving Joys’s CEO – it became a part of the mainstream consciousness when we think about sex and other bedroom fun, so Loving Joy as a brand needs to reflect that too. The unbranded products we launched earlier this year have been selling extremely well due to their fantastic price point, and even though we created them primarily for online retailers, they performed well with our customers all across the board.

We even had a lot of physical stores contacting us if they could get the same products in boxes, so basically that is exactly what we’ve done – took the four bestselling SKUs and whacked them in a box. Jokes aside, of course, they’ve also received the full Loving Joy treatment in terms of the simple, but stylish packaging that will make them highly displayable in stores.

The product selection fits perfectly with our basics Loving Joy line as soft bondage is a really good place for couples to start the exploration of their kinkier sides – summarized Gonzalez. And we are also really happy to be able to offer our brand at the prices that we do, as we know that it makes it almost irresistible for our customers!

The Loving Joy Beginners’ Wrist Restraints, Loving Joy Hog Tie Set, Loving Joy Under the Mattress Restraint System and the Loving Joy Door Jam Cuffs are available to purchase now. If you would like to stock these fantastic bondage products then feel free to contact us now!